It is critical for the largest national book distributor to be omnipresent on platforms, however aside from selling books they must provide a service that makes them stand out from the competition. It is important that the companys’ customers don’t leave the webshop application, but to engage with interesting services such as: virtual bookshelf, collections, challenges, notes, bookmarks. Not only are these functions important to keep customers, but to be able to read the purchased products within the application.